December 25 of every year is the opening day of fishing season in Jiangchuan and a celebration is held on the day. To fully develop fishing culture and transfer natural resource into economic advantage, starting from 2005, the Fishing-start Festival and Plateau Freshwater Lake Aquatic Products Fair has been held. At the festival, large stage performance, bonfire party, auction of rare dried fish and fresh fish, sales of deep-processed fish products, and the Fish Banquet Competition are held. The festival has been enhancing the development of the social economy in Jiangchuan.
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