Yuxi Municipal People's Government
Yimen County Promotes the Integrated Development of Culture and Tourism
In order to showcase the cultural tourism connotation of “Water City of Central Yunnan, Township of Mushroom” in an all-round way, and promote better integration of culture and tourism, Yimen promoted a series of special cultural tourism activities themed at Visiting Yimen, Tasting Mushroom and Enjoying Cultural Feast.
In recent years, Yimen County relies on the advantages of culture and tourism resources, following market demand, taking the carrier of activities, and innovatively promoting the integrated development of culture and tourism. The seasonal and regional cultural tourism festivals are used as the carrier to launch a series of cultural tourism activities themed on Water City Charm, Local Mushroom's Fragrance, National Customs and Festival Memory to further enhance the Yimen cultural tourism industry, and expand the popularity of Yimen County.
During the event, Yimen County focused on integration of national culture, ecological leisure, mushroom, water city scenery, ceramics, local cuisine and other tourism cultural resources. Yimen organizes thematic exhibitions and articles on the lunar February 2nd Traditional Opera Festival, the China (Yunnan) Wild Edible Mushroom Fair and other traditional festivals as the Spring Festival, the Mid-Autumn Festival and the National Day, and cultural tourism and sports events such as theme exhibitions, cultural performances, non-legacy exhibitions, bonfires, leisure and recreation, and hiking adventures, attracting more tourists to Yimen, promoting new experience such as self-driving tour, wild mushroom picking and folk farming. Yimen County also hosts cultural tourism theme activities at least once a month.
In order to ensure the solid and effective implementation of various activities, Yimen County has established a leading group of cultural tourism activities with characteristics, giving full play to the enthusiasm and initiative of all levels and departments, strengthening linkages and forming synergies, and promoting the solid and orderly development of cultural tourism activities. At the same time, Yimen further expand the sources of funds, actively strive for the support of higher authorities, and encourage the market-oriented operation of various activities. By strengthening government-enterprise cooperation and regional cooperation, innovating and promoting marketing mechanism, its cultural tourism resources will be fully explored, and the cultural tourism connotation of “Water City of Central Yunnan, Township of Mushroom” will be displayed in all aspects.
Source: http://www.yuxinet.cn/
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